Freaky Eaters
Posted by MyMedicalRecords | Filed under Personal Health
I am excited to announce that JJ Virgin (www.jjvirgin.com), a member of MMR’s Board of Advisors, just announced that her new television program, “Freaky Eaters,” will debut on The Learning Channel, Sunday, September 5th. JJ’s role with MMR is to develop Wellness Programs which will be integrated into her show and the MyMedicalRecords.com site. The TLC program is devoted to helping people overcome unusual eating habits.
JJ is an internationally renowned nutrition expert, author, public speaker and media personality with 25 years in the health and fitness industry. She was been the nutrition expert on the Dr. Phil Show, on ABC’s Extreme Makeover, NBC’s iVillage Live, and the e! Channel’s Modern Girl’s Guide to Life. JJ also trains numerous celebrities and health care professionals. She regularly speaks to doctors about weight loss, fitness, nutrition and related health issues.
We intend to integrate JJ’s perceptive and sensitive training and philosophy into MMR’s Personal Health Records as an added value to our customers. J.J.’s latest book, “Six Weeks to Sleeveless and Sexy” was just published by Simon & Schuster. MyMedicalRecords.com subscribers can obtain a free, autographed copy by contacting info@mmrmail.com. We’ll be watching you, JJ.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002
Tags: Bob Lorsch, Dr. Phil, EHR, JJ Virgin, KiraReed, MMR Global, MMRGlobal, MMRPro, MMRvideos.com, Mymedicalrecords, Personal Health Record, PHR, Wellness Program
Moving Day
Posted by MyMedicalRecords | Filed under Personal Health
Today is moving day and tomorrow will be the first day of MMRGlobal at our new location at 4401 Wilshire Blvd. 2nd Floor, Los Angeles California 90010. We will be at Associated Television Headquarters building (www.associatedtelevision.com).
ATI is the Company’s strategic media and advertising partner. Our corporate office space will increase by nearly 300% to serve you better.
Being in the ATI building will enable the company to take advantage of ATI’s international media marketing relationships and participate more actively in promoting MMR’s consumer and professional products and services on the vast array of ATI’s Television programming, such as you recently saw on The Daytime Emmy Awards broadcast live on CBS.
Our phone numbers will not change. However if you call Investor Relations before Monday please understand moving is exactly what it’s cracked up to be and it may take an extra day to get back to you.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tel. 310-476-7002, Fax 206-374-6136
Follow me on Twitter at PHREMRGURU
Tags: Bob Lorsch, EMR, Kira Reed, MMRGlobal.com, MMRPatientView.com, MMRPro, Personal Health Record
THE MORE YOU PUT OUT IN THE UNIVERSE THE MORE YOU GET BACK……..
Posted by MyMedicalRecords | Filed under Personal Health
Yesterday an article appeared in OTC Showcase. The article is entitled “MMRGLOBAL CEO WINS 2ND APPEAL WITH USDA; HAS THE USDA GONE ROGUE?” The writer Andrew Klips has been involved daily in the stock market, primarily the small caps, for nearly 15 years teaching young traders market psychology and technical analysis. His articles are published across the web and in industry publications. According to the writer “OTC Showcase is a website designed to bring exposure to small cap companies with ethical business practices and potential.”
The article profiles me and my seven year battle with the USDA which began in an effort to save more than 800 wild and exotic animals located at the Wildlife WayStation (WWS) north of Los Angeles. In my unofficial role as “Best Friend” to the WayStation I helped the non-profit sanctuary, which has rescued and rehabilitated over 70,000 animals since its inception, correct more than 400 violations to come into compliance and regain its State Fish and Game and USDA Licenses. Details of the matter are discussed in the article at http://www.otcshowcase.com/?p=817. By coincidence of timing the most recent USDA decision is within days of the well-publicized USDA firing of Shirley Sherrod.
The case started in 2003 when the USDA filed a complaint against the Wildlife WayStation for code violations. During a meeting at the Los Angeles County Board of Supervisors where I was assisting the Wildlife WayStation on zoning matters, I asked representatives of the USDA what would happen if the WayStation could not cure all the violations. I was told that a large portion of the animal population could be euthanized. I told the representative of the USDA that attended that meeting by phone that was not an acceptable outcome. And I went to work helping the nonprofit organization cure all of the then pending violations which took years. I called on friends, business associates, local law enforcement and celebrities in the Hollywood community.
After the Wildlife WayStation raised and spent millions on compliance and received all necessary permits and licenses from county, state and federal agencies, the USDA filed a lawsuit, apparently with complete disregard for the lives of these animals. As part of the 2nd amended complaint to the lawsuit (in what seemed like a vendetta), I was brought into the case personally. The USDA pursued the organization for seven years in what I would describe as a giant waste of taxpayer money and seven figures of defense costs. In the interim, the Wildlife WayStation still exists today and continues to save the lives of countless animals that otherwise might not be alive.
After a 3 week trial Marc R. Hillson, Chief Administrative Law Judge, stated in his first Decision in the case, “In many ways, the government’s case against Lorsch illustrates the maxim that ‘no good deed goes unpunished.’
Many of you know me through press releases, blogs and bulletin boards however you do not know me personally. So I felt this story gave me an opportunity to share my passion for getting things done and to let you know that I will continue to take that same passion and intensity to everything I do including MMRGlobal and continued philanthropic endeavors. The video link that follows shows some of that passion http://www.youtube.com/watch?v=46tDuo-Q1ds.
I am fortunate to have been the recipient of many awards, including D.A.R.E. America’s “Future of America Award”; the Muscular Dystrophy Association’s “Humanitarian of the Year Award”, the Wildlife Way Station’s “Paws of Fame Humanitarian Award and the prestigious “C” Flag Private Sector Initiative from the White House during the Reagan Administration for raising millions of dollars for the financing of state and local earthquake preparedness education and many others. I attribute my knowledge from earthquake and disaster preparedness to the development of some of the company’s patented emergency features located on MMRGlobal’s www.mymedicalrecords.com website. So I plan on continuing to pour into the universe and believe that as a result much will come back.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: EHR, EMR, MMRGlobal, MMRPro, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch, Shirley Sherrod, USDA
You are never given a wish without being given the power to make it true.
Posted by MyMedicalRecords | Filed under Personal Health
I see from newspaper reports that some 35 million Americans will be going on the road this summer. Americans traditionally do that – usually it’s for well-deserved leisure vacations. But as the CEO of MMRGlobal, a company in the midst of the largest transformation of health care in America’s history, my travels will be less leisure as I spend next week in Chicago, Rochester and New York.
The Company’s management team and I will be in Chicago for the first
on-site presentation of MMRPro to Alexian Health Systems, which could represent the first hospital endorsed introduction of MMRPro.
From Chicago, both the MMRGlobal Management team and Kodak’s management team will meet in Rochester for a full day summit, where we expect to announce a private-label version of MMRPro, (www.MMRMDVideos.com) incorporating a yet to be announced upgraded Version of Capture Pro. This is designed to insure much more involvement from the Kodak dealer and distributor sales organization.
Rich Teich and I will then move on to New York for two tracks of meetings. Rich will meet with the Chartis domestic marketing team and I will meet with Chartis executives on the plans for rolling out international after the summer break. This will be a very exciting trip because none of the Chartis domestic units are part of the Company’s existing agreement.
Then it’s back to Los Angeles where we will spend the last half of the month moving into MMRGlobal’s new corporate office which will take up a full floor in the Mid-Wilshire financial Center of Los Angeles.
At the same time, the Company will launch the new MyESafeDepositBox which can be seen at www.chartisesafe.com. Once that product gets released in August it will begin the deployment of the Chartis brand worldwide.
Yes, it will be hot in Chicago, Rochester and New York City, but not as hot as it will be in Washington, D.C., when congress returns from their annual vacation to tackle the Obama Administration’s massive restructuring of America’s health care. As MMRPro takes off and starts to run itself through the Kodak sales Force, I intend to lay the groundwork with our various advisors so that their representation in our nation’s capitol, can efficiently and quickly respond to questions returning lawmakers may have, or to provide them with additional information they may need during what promises to be a very hot election cycle.
There won’t be much time to settle in to the new offices since preliminary plans are to launch in India this fall while we begin to build out our data center in China. This is an exciting time for MMRGlobal, as government agencies; corporations large and small, physicians, medical groups and hospitals, and consumers become more focused on Electronic and Personal Health Records. You are never given a wish without being given the power to make it true. You may have to work for it, however.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002
Tags: Bob Lorsch, Chartis, EMR, Googlehealth, Healthvault, Kira Reed, Kodak, MMRGlobal, MMRPro, Obama Care, Personal Health Record, PHR, Verizon
Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.
Posted by MyMedicalRecords | Filed under Personal Health
Being CEO of MMRGlobal (or any public Company) can be one of the loneliest jobs in the world. I am forced to make decisions on a daily basis that are based on my experience and what I often refer to as my “natural knowing”.
There is a sign that follows me everywhere which says “To Be Average scares The Hell Out Of Me”, so I have the self- imposed pressure of being anything but average and caring about all the people that are somehow connected to my life.
I share the emotional highs and emotional lows of all the people in my life. That may sound unusual to some of you; however when a person cares, they share in the excitement and enthusiasm of everyday life and, in my case that includes MMRGlobal and all of you. That also includes the frustration and sometimes disappointment when things “appear” not to be going the way we all want them to.
However, there are only 2 options in life, the first to allow the frustration and disappointment to take control of our actions, or to place one foot in front of another and push forward at 110%, embracing every moment with excitement and enthusiasm and optimism.
I choose the latter. That’s why this week, like all weeks since MyMedicalRecords.com was founded nearly 5 years ago, the machine and Bob Lorsch keep churning forward.
Sales of MMRPro (www.mmrmdvideos.com) are poised to receive a tremendous boost from the clarity of Meaningful Use, announced this week. The attention to our products by physicians is greater than ever and although we are not an Electronic Medical Record (EMR) in the literal sense, we are the easiest, most user-friendly first step to deployment of an EMR in the physician’s office.
MMRPro represents the first step for any health care professional in deploying an EMR. And the MMR Stimulus program represents double (or more) the stimulus to physicians when compared to any government program offered during the first 3 years of use.
And after the first 3 years MMR’s stimulus rebates increase by an estimated 25% a year (or more) for as long as the system is deployed in a physician’s office. In fact, an average small group practice with 2.5 practicing physicians could easily receive as much as $200,000 per year in MMR stimulus after the first 5 years of use for as long as they continue to use the MMRPatientView module.
I have suggested over the last several years that having a personal health record will be as important as having a credit report. The Meaningful Use criteria means MMR can become the TRW of Personal Health Records.
We are the best and most user-friendly personal health record available on the direct to consumer market today. If you haven’t already done so, open an account today. It takes just minutes and it’s free for 30days, so find out for yourself. Go to www.mymedicalrecords.com and sign up with the registration code EMMY.
Also, to take advantage of “Back To School” and students who will need checkups, the Company will launch its first “Cash Refund” promotion later this month. “Put the Future of Your Health at Work Today with $25 Toward Your Next Check-Up or Doctor Visit”. It’s designed to encourage good health and a product trial with a usage call to action. Millions of consumers will see our Commercials online. See it for yourself at www.mmrontv.com.
When they respond, they will be offered a trial program, which includes a cash refund of $25.00 for opening a test account, and placing a medical record in their account. The program is designed to shake up the industry and get people to use the product during their trial period.
And if all that does not keep me busy this week, I continue to focus on institutional investors, platform development, M&A opportunities, the litigation with LRF (which can represent a tremendous win for shareholders when you see the billions of dollars of valuation recently added to Dendreon), the launch of Esafe, and my marriage (the latter of which is the most joyful).
And speaking of Esafe (www.myesafevideos.com), the Company will soon preview its first ESafe television campaign, featuring a series regular from “The Event”, coming September 20th, on NBC-TV.
I started out this blog with this quote from the book “Illusions”, ‘Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.’
What I choose to do with my time at MMRGlobal is continue to work on building shareholder value by positioning MMRGlobal as a worldwide provider of Health Information Technologies for Health Care Professionals and consumers.
So what can you “Choose To Do?” Try the product (if you haven’t already), tell everyone you know about this Company and what a great opportunity it can represent for managing their family’s health, and ultimately its shareholders.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, Chartis, Electronic MedicalRecord, EMR, Health IT, Kira Reed, Kodak, MMRMD, MMRPatientView, MMRPro, MyESafeDepositBox, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch
LIVE FROM AFTER THE FLIGHT HOME AFTER THE DAYTIME EMMY AWARDS
Posted by MyMedicalRecords | Filed under Personal Health
I just landed back in Los Angeles. If you missed the 37th Annual Daytime Emmy Awards telecast last Sunday night it was a spectacular event. Thousands of people lined the driveway into the Las Vegas Hilton, where limos brought nominees and celebrity guests to the black tie extravaganza. Flashes from hundreds of cameras lit up the Red Carpet. Many of the celebrities were in residence at the hotel. They were escorted through an aisle-way in the hotel lobby surrounded by nearly a thousand hotel guests and hotel employees where they intersected and merged into one line with the other celebrities arriving by limo. Then they were all were escorted onto the Red Carpet for interviews and photos. The worldwide entertainment press was out in full force with dozens of television crews and hundreds of photographers. All you could see (and hear) were screaming crowds as their favorite performers arrived.
Out on the street, where it was 102 degrees in the shade, fans six deep kept up their shouts, for Ryan Seacrest, Ronn Moss, the casts of Lion King and Cirque du Soleil, Tony Orlando, Kelly Monaco, Regis Philbin and Rachel Ray (to name just a few of the biggies), who passed through the crowd while security escorted millions of dollars worth of jewelry and gowns that adorned Marie Osmond, Susan Lucci, and other beautiful and talented divas of daytime who made their way into the showroom. Erik Estrada received an especially warm welcome dressed as Highway Patrolman Ponch, as did Montel Williams, Chubby Checker and, of course, Dick Clark, whose tribute was touching and well-deserved. If you can find it on the internet I recommend you watch it.
One of the best parts of the show was during the tribute to Dick Clark and American Bandstand when Chubby Checker sang The Twist. Everyone in the house stood up and danced. I have never experienced something like that at any concert or event. As I understand it, the same happened around the world and efforts are being made to ask Guinness World Records to record a new record for the number of people twisting to Chubby Checker at the same time.
It was serendipitous for MMRGlobal to be a sponsor of the show with two Emmys going to medical programs: “The Doctors” for Best Informative Talk Show and to Dr. Oz, who got Best Talk Show Host. Clearly MMR is in the right space at the right time and in the best of company. It was a great show. I am proud that Kira and I were part of it and MMR was a sponsor. Two sensational After-Parties later I finally got Kira to get off the dance floor about 3AM. The rest stays in Vegas.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, EHR, Electronic Medical Record, EMR, Kira Reed, MMR, MMRGlobal, MMRPro, mymedicalrecords.com, Personal Health Record, PHR
LIVE FROM MMRGLOBAL AT THE DAYTIME EMMY AWARDS AGAIN
Posted by MyMedicalRecords | Filed under Personal Health
It’s still hot in Las Vegas, 105 degrees predicted for today, and the excitement is building at the Las Vegas Hilton. As an Executive Producer I believe tonight will be nothing short of an extraordinary show. As a sponsor and advertiser MMRGlobal will be showcased with some extraordinary acts, which we will all see in just a few short hours. If you haven’t seen Blue Man Group, or the latest Cirque du Soleil show in person, the next time you’re in Las Vegas, check it out. The Kiwanis are ending a convention at the hotel. I understand their biggest thrill was seeing Regis Philbin in the elevators. Celebrities are moving regularly in and out of rehearsal, including The Lion King ensemble.
Everybody’s talking about what illusion David Copperfield is going to wow the audience with. It’s a tightly guarded secret, as you can imagine. Marie Osmond and Tony Orlando are expected to show up along with Garth Brooks. Yesterday was a scene when Dick Clark checked into the hotel. This is an All-Star event that will be broadcast to an estimated audience of more than 6 million.
MMRGlobal is proud to be a part of tonight’s exciting event. In order to respond to the thousands of people we project will hit our website, for additional information, we ourselves are in last minute rehearsals (under construction) of a special Emmy promotion page which you can sneak preview at www.mymedicalrecords.com.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords
Follow me on Twitter at PHREMRGURU
Tags: Daytime Emmy, Dick Clark, EMR, Kira Reed, MMRGlobal, mymedicalrecords.com, Personal Health Record, PHR, Robert Lorsch
MMR AT THE DAYTIME EMMYS AWARDS IN LAS VEGAS
Posted by MyMedicalRecords | Filed under Personal Health
It is hot in Las Vegas, 101 degrees in the shade, and hot at the Hilton, where hundreds of workers are busy preparing for a star-studded event Sunday night. It’s very exciting to be here at this moment. Costumers are running back and forth with bolts of cloth; set builders are filling the Showroom with three-story high structures; dancers and musicians are rehearsing on stage and off. You can hear the music emanating from the wings.
The hotel is packed with people who have flown in from all over the world to see the celebrities and watch the awards ceremony from the Showroom and on television sets all over the grounds. Stars of TV can be seen playing blackjack in the casinos, hosting tables in the restaurants, and generally having a great time.
MMR is in full attendance here – our commercials our cued up and ready to go; Kira is all set to cover the event from back stage and we look forward to introducing mymedicalrecords.com to an audience of more than 6 million people in just hours from now.
This Emmy weekend you would never know Las Vegas suffered during the recent recession. The crowds are milling about everywhere. There are thousands of Emmy guests at the Las Vegas Hilton. Dick Clark just arrived. Reservations at the top restaurants are hard to get, and some of the hotels are running at 97% capacity. America’s economy seems to be rebounding, and that’s a good thing for MMR.
When I look at all the people thronging the streets here, I remember that some 32 million could begin to be enrolled in the government’s healthcare program, and that virtually all will be tracked by some form of an Electronic Medical Record. We believe that MMR has the best solution for the Personal Health Record component of that EMR. .
I will continue to keep you posted from Las Vegas.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tel. 310-476-7002
Tags: Bob Lorsch, Dick Clark, Emmy Awards, Kira Reed, Las Vegas, MMR Global, Mymedicalrecords, Personal Health Record, Robert Lorsch, Ryan Seacrest
The Future of Healthcare starts here today……..
Posted by MyMedicalRecords | Filed under Personal Health
This coming Sunday many of you will watch the 37th Annual Daytime Emmy Awards on CBS. It is the first time an Emmy award show will be broadcast live from Las Vegas Nevada. Despite my 60 to 80 hour weeks working for MMRGlobal I found a few minutes this year at the RHL Group to help package this show. As a result I am one of the show’s Executive Producers.
Given the awareness of Obamacare and the growing interest in having a personal health record I negotiated a significant portion of fees that would otherwise have been paid to the RHL Group away in order to debut MMR as a national advertiser and sponsor of this 2 hour prime time program which is projected to reach as many as seven million people this Sunday night. This campaign is not free but it is necessary if MMRGlobal wants to be a leader in Global health care.
Recently GE has emerged as a major advertiser with their Healthymagination campaign. GE created Healthymagination to gather, share and discuss healthy ideas. about how one can make a difference in their future.
MMR’s campaign is entitled “The Future of Your Health at Work Today.” At MMRGlobal we will begin the task of educating consumers on how they can make a difference in their future by having a Personal Health Record today.
This campaign will start on CBS and expand to multiple forms of media. It is shot with Kira and Mark as two separate spots that over time are intended to educate the public on why they need a PHR and encourage them to try it. Although we are very excited about this opportunity to brand MMR (like everything else) it takes time.
MMRGlobal believes that it has access to one of the biggest (if not the biggest) user bases of any personal health record in the world. The intent of this campaign is to begin the long process of making sure as many people as reasonably possible get exposed to the Company. We will start Sunday night.
What many of you do not know about MMR is that there is a team that works very hard for MMR to get things done for the benefit of shareholders. All members of this team are stakeholders in the Company. That’s why Kira created this spot last week. Eric and Christie worked from last Thursday nearly 48 hours straight to shoot, edit and post the spot internally. My friend Joel Sill (check him out) got the music written and the spot musically scored while Eric and Christie were doing the post production. And Bobbie hung around all weekend with me approving frame by frame as the spot came together. This is an effort that happens because we want to make MMRGlobal a significant part of the Future of Healthcare starting today.
Show your family you care and if you haven’t already, sign up for an MMR account today. Personally I hope you never need it. However if you do, you will be glad you have it.
Here is your sneak preview of the Future of Your Health at Work Today.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, EHR, Electronic Health Record, Electronic Medical Record, Emmy Awards, EMR, Kira Reed, MMR, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch
“The More you give to the universe the more you get back”…………Robert H. Lorsch (over and over again).
Posted by MyMedicalRecords | Filed under Personal Health
Since the early days of my childhood I have been blessed to have a string of mentors who have shared philosophy’s and ideas that stuck. One of these is these ideas is the concept more you give out to the universe the more you get back. Meaning that investment in making a difference correlates to return financial and otherwise. In my case I took that lesson seriously and it appears to have worked.
Having given many tens of millions of dollars in gifts to non profits and others my return has come in the form of a relationship with a remarkable woman in Kira and a lifestyle that gives me the freedom to continue giving back in everything I do particularly with MMR Information Systems (soon to be MMR Global).
As the world pushes through the European financial crisis to bring sanity and stability into the markets I am reminded of how our Companies products and services contribute to a stronger worldwide economy while allowing me to spend my days “Giving Back”. That’s because healthcare represents upwards of a trillion dollars in annualized expenditures on a worldwide basis. As a result there will continue to be demand for easy to use tools that help reduce medical costs. I am proud to be CEO of a global company that is in the business of helping reduce and manage these medical costs while at the same time potentially saving lives.
When I look at a business opportunities I look for the social component of what a company does to give back to the universe. How does that company contribute in a way that can change the planet and save lives. Dendreon Corporation is a great example of my belief system at work. Put passion behind saving lives and look at the results that can be achieved.
In this case just last week management and shareholders were rewarded with billions of dollars In returns for focusing on a scientific breakthroughs that will change the world for prostate cancer patients while revolutionizing cancer research and the science of immunotherapy. Dendreon’s drug Provenge is made from cells using a patient’s own immune system. Provenge therefore cannot be warehoused like many other drugs and requires specialized manufacturing facilities.
In recent announcements by MMR Information Systems our Company disclosed that it has learned that its pre-merger Favid Vaccine trials contained proprietary patents and technologies that could possibly determine the possibility of predicting which lymphoma patients vaccinated with a customized product made from their own tumor cells could conceivably mount a productive immune response against their own tumor.
As a result without knowing that Provenge would be approved MMR has been allocating capital and resources to do what it can resurrect data and patents from pre-merger Favrille trials that otherwise might have gone abandoned.
Now that the FDA has a approved the first customized vaccine we may see proof of my theory of “Giving Back” at work for the benefit of MMR.
When I get up in the morning I get to start my day with a job that empowers me to help people by giving them tools to help manage and afford better health care and save to by helping save a life of one of our users, their family members or pets. And now I may even have an opportunity to “Give Back” in ways I would have never thought possible, specifically in the fight against cancer by enabling science to take advantage of our companies assets.
It’s time for a one hour yoga class so I can clear my mind and go to the office to continue to “Give Back” for the benefit of all who will read this blog, our shareholders, users and my personal friends.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tags: EHR, EMR, Kira Reed, MMRGlobal, MMRPro, mymedicalrecords.com, Personal Health Record, PHR, Robert Lorsch
