Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.
Posted by MyMedicalRecords | Filed under Personal Health
Being CEO of MMRGlobal (or any public Company) can be one of the loneliest jobs in the world. I am forced to make decisions on a daily basis that are based on my experience and what I often refer to as my “natural knowing”.
There is a sign that follows me everywhere which says “To Be Average scares The Hell Out Of Me”, so I have the self- imposed pressure of being anything but average and caring about all the people that are somehow connected to my life.
I share the emotional highs and emotional lows of all the people in my life. That may sound unusual to some of you; however when a person cares, they share in the excitement and enthusiasm of everyday life and, in my case that includes MMRGlobal and all of you. That also includes the frustration and sometimes disappointment when things “appear” not to be going the way we all want them to.
However, there are only 2 options in life, the first to allow the frustration and disappointment to take control of our actions, or to place one foot in front of another and push forward at 110%, embracing every moment with excitement and enthusiasm and optimism.
I choose the latter. That’s why this week, like all weeks since MyMedicalRecords.com was founded nearly 5 years ago, the machine and Bob Lorsch keep churning forward.
Sales of MMRPro (www.mmrmdvideos.com) are poised to receive a tremendous boost from the clarity of Meaningful Use, announced this week. The attention to our products by physicians is greater than ever and although we are not an Electronic Medical Record (EMR) in the literal sense, we are the easiest, most user-friendly first step to deployment of an EMR in the physician’s office.
MMRPro represents the first step for any health care professional in deploying an EMR. And the MMR Stimulus program represents double (or more) the stimulus to physicians when compared to any government program offered during the first 3 years of use.
And after the first 3 years MMR’s stimulus rebates increase by an estimated 25% a year (or more) for as long as the system is deployed in a physician’s office. In fact, an average small group practice with 2.5 practicing physicians could easily receive as much as $200,000 per year in MMR stimulus after the first 5 years of use for as long as they continue to use the MMRPatientView module.
I have suggested over the last several years that having a personal health record will be as important as having a credit report. The Meaningful Use criteria means MMR can become the TRW of Personal Health Records.
We are the best and most user-friendly personal health record available on the direct to consumer market today. If you haven’t already done so, open an account today. It takes just minutes and it’s free for 30days, so find out for yourself. Go to www.mymedicalrecords.com and sign up with the registration code EMMY.
Also, to take advantage of “Back To School” and students who will need checkups, the Company will launch its first “Cash Refund” promotion later this month. “Put the Future of Your Health at Work Today with $25 Toward Your Next Check-Up or Doctor Visit”. It’s designed to encourage good health and a product trial with a usage call to action. Millions of consumers will see our Commercials online. See it for yourself at www.mmrontv.com.
When they respond, they will be offered a trial program, which includes a cash refund of $25.00 for opening a test account, and placing a medical record in their account. The program is designed to shake up the industry and get people to use the product during their trial period.
And if all that does not keep me busy this week, I continue to focus on institutional investors, platform development, M&A opportunities, the litigation with LRF (which can represent a tremendous win for shareholders when you see the billions of dollars of valuation recently added to Dendreon), the launch of Esafe, and my marriage (the latter of which is the most joyful).
And speaking of Esafe (www.myesafevideos.com), the Company will soon preview its first ESafe television campaign, featuring a series regular from “The Event”, coming September 20th, on NBC-TV.
I started out this blog with this quote from the book “Illusions”, ‘Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.’
What I choose to do with my time at MMRGlobal is continue to work on building shareholder value by positioning MMRGlobal as a worldwide provider of Health Information Technologies for Health Care Professionals and consumers.
So what can you “Choose To Do?” Try the product (if you haven’t already), tell everyone you know about this Company and what a great opportunity it can represent for managing their family’s health, and ultimately its shareholders.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, Chartis, Electronic MedicalRecord, EMR, Health IT, Kira Reed, Kodak, MMRMD, MMRPatientView, MMRPro, MyESafeDepositBox, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch
What you resist you are stuck with.
Posted by MyMedicalRecords | Filed under Personal Health
As I talk to the MMR shareholders who call me on a daily basis, I am reminded how important all of you are and how much I appreciate all the support you have shown the Company over the past 18 months. Clearly, you believe in the Company and our team.
However, some of you spend your time commenting adversely about the Company and its management for vetted decisions that are designed to move the Company forward for the benefit of all Shareholders, management and employees, including our largest shareholder, who is The RHL Group and I.
Recently, many of these comments focused on the Dutchess transaction. I do not understand the motivation. However, the Company has responded to all shareholder calls about Dutchess by explaining the transaction and referring shareholders to Dutchess to get a feel for their incentives directly, yet there have been no calls to Dutchess that I know of. By resisting the inevitable we are stuck with what we have. By rowing in the same direction we all prosper by getting to the finish line as one.
Reading the news these days, one can come to the conclusion that the sky is falling. The employment figures still lag in what is supposed to be a recovery in the U.S. financial markets, real estate continues to spiral down and retail sales are sluggish at best.
However, despite the instability in the markets I see that MMRGlobal is in an marketplace that favors growth and is driven by regulations that mandate expansion of our industry. As always, I believe MMRGlobal is in the right place at the right time.
The digitization of critical documents, whether medical, financial, business or estate related continues to increase. In the event of a disaster such as the current oil well blowout in the Gulf, or a fire, flood or earthquake, having an Esafe with documents necessary to make a disaster claim could be the difference between an individual’s or an employer’s ability to get relief or get nothing.
MMRGlobal’s prospects are also tied to a continued drive by governments around the world to digitize medical records, including the United States, European nations and Asia, most notably China and India, to provide better healthcare at low costs. MMRGlobal is positioned to benefit from this initiative.
Despite all the opportunities in Health IT, I (like many of you) have watched the Company’s stock price suffer from Global Market activity. Since many of us are in the same boat and on the same team, why not row our paddles in the same direction.
In the U.S., the Obama Administration’s path to full medical digitization is vigorously underway. I was very encouraged by the interest in Personal Health Records shown by the response to our television commercial that ran during the Daytime Emmy Awards June 27th on CBS. The Company converted more than 20 percent of all visitors to its website to an e-mail address and more than 5 percent to paid accounts despite a 30-day free trial offered. MMRGlobal is planning on continued exploitation its commercial advertising on the Web and in direct marketing materials through its agreement with E-Mail Frequency.
If you are interested in rowing in the same direction, sign up for an MMR Account today using registration code Emmy. Send Investor Relations proof of your account and we will send you a paddle with an MMRGlobal logo so you can row upstream with us through this very exciting time.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002
Tags: Bob Lorsch, EHR, EMR, Kira Reed, MMR, MMRGlobal, MMRPatientView, MMRPro, MyESafeDepositBox, PHR
Thoughts For Today………….
Posted by MyMedicalRecords | Filed under Personal Health
Today as I prepare for MMR’s shareholder meeting, I think about the things I want to communicate to those who will attend, and those who cannot be there in person and I am filled with enthusiasm. I started this company because of my personal experiences and my belief that the technologies we offer represent a piece of the future of healthcare.
I truly believe that having a personal health record will be as important to daily life as having a credit report. With the passage “Obama Care”, more than 30 million more Americans will be added to the government’s insurance plan. As a result of the escalating costs of healthcare coverage, many of those will come from existing coverage’s abandoned by employers.
That means that millions will be forced to find new doctors and care providers at great personal expense. Those costs will be significantly reduced when a person maintains a personal health record, which will eliminate the need to pay for work-ups and care that has already been provided by other treating physicians.
When I was in China, negotiating the agreements with Unis to create a joint venture to provide electronic medical records with an MMR personal health record inside, I saw proof that personal health records represent a worldwide phenomenon based on the need to reduce medical costs everywhere in the world, providing tools so insureds can take advantage of “tourist medicine”, enabling anyone to get cost effective treatment anywhere in the world. As a Company that through its agreement with Chartis International has the opportunity to provide personal health records to as many as 40 million subscribers in 160 countries, MMR demonstrates further the recognition of the importance of having a personal health record in our lives.
This coming October, plans are in the works to be in India with our technology partner, Nihilent, In India, to introduce our personal and professional products and services in a country estimated to represent over a billion citizens.
To support this growth and help insure a leadership position in this global marketplace we are aggressively perusing additional strategic partnerships with financial institutions including credit unions, banks, and other large population membership organizations worldwide. At the same time we plan on securing necessary funding to grow our business while we recruit personal to support that growth.
We are working with consultants and company advisors to exploit the value of our biotech assets, which we acquired through our merger with Favrille, in January 2009, and we are taking the steps reasonably possible to protect these assets around the world. We are proud that our assets might in some way contribute to finding a cure for specific cancers and other devastating diseases. Today we will celebrate our name change to MMRGlobal at www.mmrglobal.com, which will continue to result in an extensive upgrade to our websites where consumers and doctors can watch specially targeted videos to familiarize themselves with our products and the Company. All in all, I see a future filled with opportunity driven in part by a global shift in healthcare accountability for the millions of people around the world who understand the importance of new tools to protect themselves and their families.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, Chartis, Drug Interactions, EHR, Electonic Health Record, EMR, Kira Reed, MMR, MMR Global, mmrf, MMRGlobal, MMRPro, MyESafeDepositBox, personalhealthrecords, PHR, Robert Lorsch
When you resist you are stuck with what you have……….
Posted by MyMedicalRecords | Filed under Personal Health
One of the lines that guide my day-to-day decision-making is “What you resist you are stuck with”. To me that means that when I resist change I am stuck with what I have. Over the past several days many of those reading this blog are stuck, and apparently want to stay stuck with what they have because they will not step “out of the box” and take advantage of the unique opportunity that have been and will continue to be placed in front of them. In this case I am specifically referring to MMR.
Several times over the past few months many of you have seen (and participated in) an exciting run up in MMRF share prices. In fact I am proud of the fact that MyMedicalRecords.com in just 15 months of operating as a public company has accomplished what it has. However in order to be successful and achieve greatness you cannot stand on the sidelines and watch, or pick up your chips because you believe something to good to be true, or even in some cases destroy the game because you have a need to be right.
On April 11 Business week quoted an article in Health Daily News which reminded us that “We are in the early days of electronic health record adoption” and suggesting again that there is still a long way to go in this very exciting trillion dollar market of health IT.
This is the place where MMR lives on a day-to-day basis. Therefore it baffles me as to why a very few who are scared to step out of the box and go to the next level seem to have the need to stay “Stuck where they are”.
As a person who has already created a one billion dollar company from a five thousand dollar investment and hundreds of millions of dollars of wealth for many, I recognize the barriers that are placed in front of me when they rear their ugly head. It is sometimes very difficult to break through those barriers which are erected by others who won’t step out of the box because of fear, or even worse the need to be right. Nothing has changed since the letter the Company published to shareholders this last Monday.
Many of you have speculated that I am full of surprises. And I can assure you I am. However I will not publish “surprises” until they are “signed, sealed and delivered”. MMR appreciates your enthusiasm and support of the Company and we appreciate your willingness to step out of the box and believe in us whether you are a user, customer, employee, shareholder or friend.
I need to sign off and go back to work now. I am working on the creation of a 2nd billion-dollar company. However, because I do not want to be stuck with what I already have, this morning I will convert another $200,000 of MMR debt due The RHL Group into equity which will add another million plus shares to my existing 60 million plus share holdings. The Form 4 will be filed today.
Last, to those of you who contact me and ask what’s happening to the company’s stock price I wish I could say I knew. However, the only thing I really know is that the opportunities ahead are still in front of us and every day the landscape gets more exciting. I appreciate all of you for your friendship and support so the best thing that I can do is to get to work and make things happen by stepping way “out of the box”.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Mailing Address: 2934 1/2 Beverly Glen Cir., #702, Los Angeles, CA 90077, Phone 310-476-7002
Tags: Bob Lorsch, Chartis, EHR, EMR, Kira Reed, Lorsch, MMR, MMRGlobal, MMRPro, MyESafeDepositBox, Mymedicalrecords, PHR
