LIVE FROM AFTER THE FLIGHT HOME AFTER THE DAYTIME EMMY AWARDS
Posted by MyMedicalRecords | Filed under Personal Health
I just landed back in Los Angeles. If you missed the 37th Annual Daytime Emmy Awards telecast last Sunday night it was a spectacular event. Thousands of people lined the driveway into the Las Vegas Hilton, where limos brought nominees and celebrity guests to the black tie extravaganza. Flashes from hundreds of cameras lit up the Red Carpet. Many of the celebrities were in residence at the hotel. They were escorted through an aisle-way in the hotel lobby surrounded by nearly a thousand hotel guests and hotel employees where they intersected and merged into one line with the other celebrities arriving by limo. Then they were all were escorted onto the Red Carpet for interviews and photos. The worldwide entertainment press was out in full force with dozens of television crews and hundreds of photographers. All you could see (and hear) were screaming crowds as their favorite performers arrived.
Out on the street, where it was 102 degrees in the shade, fans six deep kept up their shouts, for Ryan Seacrest, Ronn Moss, the casts of Lion King and Cirque du Soleil, Tony Orlando, Kelly Monaco, Regis Philbin and Rachel Ray (to name just a few of the biggies), who passed through the crowd while security escorted millions of dollars worth of jewelry and gowns that adorned Marie Osmond, Susan Lucci, and other beautiful and talented divas of daytime who made their way into the showroom. Erik Estrada received an especially warm welcome dressed as Highway Patrolman Ponch, as did Montel Williams, Chubby Checker and, of course, Dick Clark, whose tribute was touching and well-deserved. If you can find it on the internet I recommend you watch it.
One of the best parts of the show was during the tribute to Dick Clark and American Bandstand when Chubby Checker sang The Twist. Everyone in the house stood up and danced. I have never experienced something like that at any concert or event. As I understand it, the same happened around the world and efforts are being made to ask Guinness World Records to record a new record for the number of people twisting to Chubby Checker at the same time.
It was serendipitous for MMRGlobal to be a sponsor of the show with two Emmys going to medical programs: “The Doctors” for Best Informative Talk Show and to Dr. Oz, who got Best Talk Show Host. Clearly MMR is in the right space at the right time and in the best of company. It was a great show. I am proud that Kira and I were part of it and MMR was a sponsor. Two sensational After-Parties later I finally got Kira to get off the dance floor about 3AM. The rest stays in Vegas.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, EHR, Electronic Medical Record, EMR, Kira Reed, MMR, MMRGlobal, MMRPro, mymedicalrecords.com, Personal Health Record, PHR
The Future of Healthcare starts here today……..
Posted by MyMedicalRecords | Filed under Personal Health
This coming Sunday many of you will watch the 37th Annual Daytime Emmy Awards on CBS. It is the first time an Emmy award show will be broadcast live from Las Vegas Nevada. Despite my 60 to 80 hour weeks working for MMRGlobal I found a few minutes this year at the RHL Group to help package this show. As a result I am one of the show’s Executive Producers.
Given the awareness of Obamacare and the growing interest in having a personal health record I negotiated a significant portion of fees that would otherwise have been paid to the RHL Group away in order to debut MMR as a national advertiser and sponsor of this 2 hour prime time program which is projected to reach as many as seven million people this Sunday night. This campaign is not free but it is necessary if MMRGlobal wants to be a leader in Global health care.
Recently GE has emerged as a major advertiser with their Healthymagination campaign. GE created Healthymagination to gather, share and discuss healthy ideas. about how one can make a difference in their future.
MMR’s campaign is entitled “The Future of Your Health at Work Today.” At MMRGlobal we will begin the task of educating consumers on how they can make a difference in their future by having a Personal Health Record today.
This campaign will start on CBS and expand to multiple forms of media. It is shot with Kira and Mark as two separate spots that over time are intended to educate the public on why they need a PHR and encourage them to try it. Although we are very excited about this opportunity to brand MMR (like everything else) it takes time.
MMRGlobal believes that it has access to one of the biggest (if not the biggest) user bases of any personal health record in the world. The intent of this campaign is to begin the long process of making sure as many people as reasonably possible get exposed to the Company. We will start Sunday night.
What many of you do not know about MMR is that there is a team that works very hard for MMR to get things done for the benefit of shareholders. All members of this team are stakeholders in the Company. That’s why Kira created this spot last week. Eric and Christie worked from last Thursday nearly 48 hours straight to shoot, edit and post the spot internally. My friend Joel Sill (check him out) got the music written and the spot musically scored while Eric and Christie were doing the post production. And Bobbie hung around all weekend with me approving frame by frame as the spot came together. This is an effort that happens because we want to make MMRGlobal a significant part of the Future of Healthcare starting today.
Show your family you care and if you haven’t already, sign up for an MMR account today. Personally I hope you never need it. However if you do, you will be glad you have it.
Here is your sneak preview of the Future of Your Health at Work Today.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136
Tags: Bob Lorsch, EHR, Electronic Health Record, Electronic Medical Record, Emmy Awards, EMR, Kira Reed, MMR, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch
What’s Going on in my head…
Posted by MyMedicalRecords | Filed under Personal Health
Part of the job of being CEO of a public company is I get to interact with a rather large extended family of shareholders, employees and vendors. In fact, I look forward to meeting some of you at the Company’s upcoming Annual Shareholder Meeting this coming Tuesday. Invariably the question asked is “What’s going on in your head and how are things going at MMR?” The answer is simple. Read my to do list for today.
To Do List:
1) Daily morning briefing with Nihilent (India) development update.
2) Follow-up with Verizon/MMR application development program.
3) Get update from Rich on 34 doctor MMRPro system operating at surgical center.
4) Meeting with Hector Barreto with Medical Association Reseller in LA office.
5) Telecom with Doug Helm and Jillian (in China) regarding Chartis Lunch in Shanghai Friday and translations for Kodak resellers.
6) Get update on Unis Tech support deal with HP from Jeff.
7) Kodak conference call with Jim & Brian regarding authorize branding the Kodak MMRPro system.
8) Call County of LA regarding probation department medical records storage. Story from LA Times.
9) Order lunch. Herlyn to get soup of the day.
10) Prepare speech for shareholders meeting.
11) Review promotional program for MMR Daytime Emmy sponsorship event at Las Vegas Hilton/2 weeks.
12) Conference call with GRS on Anti-CD20 and other biotech pending matters.
13) Find Dr. Ivor Royston regarding Dr. Levy call.
14) Daily status update call with Doug and team at Chartis.
15) Review and approve Master Reseller Agreement for new MMR Pro Reseller
16) Daily nightly briefing on tech matters with Nihilent.
17) Call George regarding status of meeting with Goldman Sachs.
18) Call Todd at MichaelBass Group Re status report.
19) Write Blog to communicate how exciting things are at the Company.
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The other question I get asked is what keeps me up at night? The answer is thinking about my To Do list for the next day.. I am excited about the progress this Company makes on a day to day basis.
I often reflect on how things come to you when you least expect them. Last Monday was one of those days. The June 7th issue of the New York Times had an article in Money & Policy entitled “Doctors and Hospitals Say Computerized Records Are Unrealistic.”
I think it was a gift to MMR. The article states that despite the tens of billions of dollars provided to doctors and hospitals to computerize medical records “the eligibility criteria proposed by the Obama administration are so strict and so ambitious that hardly any doctors or hospitals can meet them.”
This is the unfortunate truth. However we think that it’s Good News because the article also made the point that doctors and hospitals agree that electronic records can save lives by reducing medical errors and continue adopting this technology. The call is away from an all-or-nothing approach under HITECH We believe MMRGlobal has the best Personal Health Record and Physician Document Management systems that anyone can set up and immediately use from anywhere in the world. They work today nd it does not take billions in hardware or software to use it. In fact, you can set up an account faster than you can read the article at http://www.nytimes.com/2010/06/08/health/policy/08health.html
P.S. Kira is hosting the Green Room on the Daytime Emmy Awards June 27th on CBS. The show will be live from the Las Vegas Hilton. I am one of the Executive Producers and MMR is an event sponsor. So if any of you are looking for an excuse to join us in Las Vegas email info@mmrmail.com and we will try to accommodate your request for tickets. The proceeds from ticket sales will benefit Feed The Children.
Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002
Tags: Bob Lorsch, Daytime Emmy's, Electronic Medical Record, EMR, Kira Reed, MMR Global, MMRPro, Mymedicalrecords, PHR
