Freaky Eaters

I am excited to announce that JJ Virgin (www.jjvirgin.com), a member of MMR’s Board of Advisors,  just announced that her new television program, “Freaky Eaters,” will debut on The Learning Channel, Sunday, September 5th. JJ’s role with MMR is to develop Wellness Programs which will be integrated into her show and the MyMedicalRecords.com site. The TLC program is devoted to helping people overcome unusual eating habits.

JJ is an internationally renowned nutrition expert, author, public speaker and media personality with 25 years in the health and fitness industry. She was been the nutrition expert on the Dr. Phil Show, on ABC’s Extreme Makeover, NBC’s iVillage Live, and the e! Channel’s Modern Girl’s Guide to Life.  JJ also trains numerous celebrities and health care professionals. She regularly speaks to doctors about weight loss, fitness, nutrition and related health issues.

We intend to integrate JJ’s perceptive and sensitive training and philosophy into MMR’s Personal Health Records as an added value to our customers.  J.J.’s latest book,  “Six Weeks to Sleeveless and Sexy” was just published by Simon & Schuster. MyMedicalRecords.com subscribers can obtain a free, autographed copy by contacting info@mmrmail.com. We’ll be watching you,  JJ.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002

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THE MORE YOU PUT OUT IN THE UNIVERSE THE MORE YOU GET BACK……..

Yesterday an article appeared in OTC Showcase. The article is entitled “MMRGLOBAL CEO WINS 2ND APPEAL WITH USDA; HAS THE USDA GONE ROGUE?” The writer Andrew Klips has been involved daily in the stock market, primarily the small caps, for nearly 15 years teaching young traders market psychology and technical analysis. His articles are published across the web and in industry publications. According to the writer “OTC Showcase is a website designed to bring exposure to small cap companies with ethical business practices and potential.”

The article profiles me and my seven year battle with the USDA which began in an effort to save more than 800 wild and exotic animals located at the Wildlife WayStation (WWS) north of Los Angeles. In my unofficial role as “Best Friend” to the WayStation I helped the non-profit sanctuary, which has rescued and rehabilitated over 70,000 animals since its inception, correct more than 400 violations to come into compliance and regain its State Fish and Game and USDA Licenses. Details of the matter are discussed in the article at http://www.otcshowcase.com/?p=817. By coincidence of timing the most recent USDA decision is within days of the well-publicized USDA firing of Shirley Sherrod.

The case started in 2003 when the USDA filed a complaint against the Wildlife WayStation for code violations. During a meeting at the Los Angeles County Board of Supervisors where I was assisting the Wildlife WayStation on zoning matters, I asked representatives of the USDA what would happen if the WayStation could not cure all the violations. I was told that a large portion of the animal population could be euthanized. I told the representative of the USDA that attended that meeting by phone that was not an acceptable outcome. And I went to work helping the nonprofit organization cure all of the then pending violations which took years. I called on friends, business associates, local law enforcement and celebrities in the Hollywood community.

After the Wildlife WayStation raised and spent millions on compliance and received all necessary permits and licenses from county, state and federal agencies, the USDA filed a lawsuit, apparently with complete disregard for the lives of these animals. As part of the 2nd amended complaint to the lawsuit (in what seemed like a vendetta), I was brought into the case personally. The USDA pursued the organization for seven years in what I would describe as a giant waste of taxpayer money and seven figures of defense costs. In the interim, the Wildlife WayStation still exists today and continues to save the lives of countless animals that otherwise might not be alive.

After a 3 week trial Marc R. Hillson, Chief Administrative Law Judge, stated in his first Decision in the case, “In many ways, the government’s case against Lorsch illustrates the maxim that ‘no good deed goes unpunished.’

Many of you know me through press releases, blogs and bulletin boards however you do not know me personally. So I felt this story gave me an opportunity to share my passion for getting things done and to let you know that I will continue to take that same passion and intensity to everything I do including MMRGlobal and continued philanthropic endeavors. The video link that follows shows some of that passion http://www.youtube.com/watch?v=46tDuo-Q1ds.

I am fortunate to have been the recipient of many awards, including D.A.R.E. America’s “Future of America Award”; the Muscular Dystrophy Association’s “Humanitarian of the Year Award”, the Wildlife Way Station’s “Paws of Fame Humanitarian Award and the prestigious “C” Flag Private Sector Initiative from the White House during the Reagan Administration for raising millions of dollars for the financing of state and local earthquake preparedness education and many others. I attribute my knowledge from earthquake and disaster preparedness to the development of some of the company’s patented emergency features located on MMRGlobal’s www.mymedicalrecords.com website. So I plan on continuing to pour into the universe and believe that as a result much will come back.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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What you resist you are stuck with.

As I talk to the MMR shareholders who call me on a daily basis, I am reminded how important all of you are and how much I appreciate all the support you have shown the Company over the past 18 months. Clearly, you believe in the Company and our team. 

However, some of you spend your time commenting adversely about the Company and its management for vetted decisions that are designed to move the Company forward for the benefit of all Shareholders, management and employees, including our largest shareholder, who is The RHL Group and I.

Recently, many of these comments focused on the Dutchess transaction.  I do not understand the motivation. However, the Company has responded to all shareholder calls about Dutchess by explaining the transaction and referring shareholders to Dutchess to get a feel for their incentives directly, yet there have been no calls to Dutchess that I know of. By resisting the inevitable we are stuck with what we have. By rowing in the same direction we all prosper by getting to the finish line as one.

Reading the news these days, one can come to the conclusion that the sky is falling. The employment figures still lag in what is supposed to be a recovery in the U.S. financial markets, real estate continues to spiral down and retail sales are sluggish at best.

However, despite the instability in the markets I see that MMRGlobal is in an marketplace that favors growth and is driven by regulations that mandate expansion of our industry.  As always, I believe MMRGlobal is in the right place at the right time.

The digitization of critical documents, whether medical, financial, business or estate related continues to increase. In the event of a disaster such as the current oil well blowout in the Gulf, or a fire, flood or earthquake, having an Esafe with documents necessary to make a disaster claim could be the difference between an individual’s or an employer’s ability to get relief or get nothing.

MMRGlobal’s prospects are also tied to a continued drive by governments around the world to digitize medical records, including the United States, European nations and Asia, most notably China and India, to provide better healthcare at low costs. MMRGlobal is positioned to benefit from this initiative.

Despite all the opportunities in Health IT, I (like many of you) have watched the Company’s stock price suffer from Global Market activity. Since many of us are in the same boat and on the same team, why not row our paddles in the same direction.

In the U.S., the Obama Administration’s path to full medical digitization is vigorously underway. I was very encouraged by the interest in Personal Health Records shown by the response to our television commercial that ran during the Daytime Emmy Awards June 27th on CBS.  The Company converted more than 20 percent of all visitors to its website to an e-mail address and more than 5 percent to paid accounts despite a 30-day free trial offered. MMRGlobal is planning on continued exploitation its commercial advertising on the Web and in direct marketing materials through its agreement with E-Mail Frequency.

If  you are interested in rowing in the same direction, sign up for an MMR Account today using registration code Emmy. Send Investor Relations proof of your account and we will send you a paddle with an MMRGlobal logo so you can row upstream with us through this very exciting time.

Robert H. “Bob” Lorsch,  CEO,  MyMedicalRecords.com

Phone 310-476-7002

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LIVE FROM AFTER THE FLIGHT HOME AFTER THE DAYTIME EMMY AWARDS

I just landed back in Los Angeles. If you missed the 37th Annual Daytime Emmy Awards telecast last Sunday night it was a spectacular event. Thousands of people lined the driveway into the Las Vegas Hilton, where limos brought nominees and celebrity guests to the black tie extravaganza. Flashes from hundreds of cameras lit up the Red Carpet. Many of the celebrities were in residence at the hotel. They were escorted through an aisle-way in the hotel lobby surrounded by nearly a thousand hotel guests and hotel employees where they intersected and merged into one line with the other celebrities arriving by limo. Then they were all were escorted onto the Red Carpet for interviews and photos. The worldwide entertainment press was out in full force with dozens of television crews and hundreds of photographers. All you could see (and hear) were screaming crowds as their favorite performers arrived.

Out on the street, where it was 102 degrees in the shade, fans six deep kept up their shouts, for Ryan Seacrest, Ronn Moss, the casts of Lion King and Cirque du Soleil, Tony Orlando, Kelly Monaco, Regis Philbin and Rachel Ray (to name just a few of the biggies), who passed through the crowd while security escorted millions of dollars worth of jewelry and gowns that adorned Marie Osmond, Susan Lucci, and other beautiful and talented divas of daytime who made their way into the showroom. Erik Estrada received an especially warm welcome dressed as Highway Patrolman Ponch, as did Montel Williams, Chubby Checker and, of course, Dick Clark, whose tribute was touching and well-deserved. If you can find it on the internet I recommend you watch it.

One of the best parts of the show was during the tribute to Dick Clark and American Bandstand when Chubby Checker sang The Twist. Everyone in the house stood up and danced. I have never experienced something like that at any concert or event. As I understand it, the same happened around the world and efforts are being made to ask Guinness World Records to record a new record for the number of people twisting to Chubby Checker at the same time.

It was serendipitous for MMRGlobal to be a sponsor of the show with two Emmys going to medical programs: “The Doctors” for Best Informative Talk Show and to Dr. Oz, who got Best Talk Show Host. Clearly MMR is in the right space at the right time and in the best of company. It was a great show. I am proud that Kira and I were part of it and MMR was a sponsor. Two sensational After-Parties later I finally got Kira to get off the dance floor about 3AM. The rest stays in Vegas.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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The Future of Healthcare starts here today……..

This coming Sunday many of you will watch the 37th Annual Daytime Emmy Awards on CBS. It is the first time an Emmy award show will be broadcast live from Las Vegas Nevada. Despite my 60 to 80 hour weeks working for MMRGlobal I found a few minutes this year at the RHL Group to help package this show. As a result I am one of the show’s Executive Producers.

Given the awareness of Obamacare and the growing interest in having a personal health record I negotiated a significant portion of fees that would otherwise have been paid to the RHL Group away in order to debut MMR as a national advertiser and sponsor of this 2 hour prime time program which is projected to reach as many as seven million people this Sunday night. This campaign is not free but it is necessary if MMRGlobal wants to be a leader in Global health care.

Recently GE has emerged as a major advertiser with their Healthymagination campaign. GE created Healthymagination to gather, share and discuss healthy ideas. about how one can make a difference in their future.

MMR’s campaign is entitled “The Future of Your Health at Work Today.”  At MMRGlobal we will begin the task of educating consumers on how they can make a difference in their future by having a Personal Health Record today.

This campaign will start on CBS and expand to multiple forms of media. It is shot with Kira and Mark as two separate spots that over time are intended to educate the public on why they need a PHR and encourage them to try it. Although we are very excited about this opportunity to brand MMR (like everything else) it takes time.

MMRGlobal believes that it has access to one of the biggest (if not the biggest) user bases of any personal health record in the world. The intent of this campaign is to begin the long process of making sure as many people as reasonably possible get exposed to the Company. We will start Sunday night.

What many of you do not know about MMR is that there is a team that works very hard for MMR to get things done for the benefit of shareholders. All members of this team are stakeholders in the Company. That’s why Kira created this spot last week. Eric and Christie worked from last Thursday nearly 48 hours straight to shoot, edit and post the spot internally. My friend Joel Sill (check him out) got the music written and the spot musically scored while Eric and Christie were doing the post production. And Bobbie hung around all weekend with me approving frame by frame as the spot came together. This is an effort that happens because we want to make MMRGlobal a significant part of the Future of Healthcare starting today.

Show your family you care and if you haven’t already, sign up for an MMR account today. Personally I hope you never need it. However if you do, you will be glad you have it.

Here is your sneak preview of the Future of Your Health at Work Today.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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Thoughts For Today………….

Today as I prepare for MMR’s shareholder meeting, I think about the things I want to communicate to those who will attend, and those who cannot be there in person and I am filled with enthusiasm.  I started this company because of my personal experiences and my belief that the technologies we offer represent a piece of the future of healthcare.

I truly believe that having a personal health record will be as important to daily life as having a credit report. With the passage “Obama Care”, more than 30 million more Americans will be added to the government’s insurance plan.  As a result of the escalating costs of healthcare coverage, many of those will come from existing coverage’s abandoned by employers.

 That means that millions will be forced to find new doctors and care providers at great personal expense.  Those costs will be significantly reduced when a person maintains a personal health record, which will eliminate the need to pay for work-ups and care that has already been provided by other treating physicians.

When I was in China, negotiating the agreements with Unis to create a joint venture to provide electronic medical records with an MMR personal health record inside, I saw proof that personal health records represent a worldwide phenomenon based on the need to reduce medical costs everywhere in the world, providing tools so insureds can take advantage of “tourist medicine”, enabling anyone to get cost effective treatment anywhere in the world. As a Company that through its agreement with Chartis International has the opportunity to provide personal health records to as many as 40 million subscribers in 160 countries, MMR demonstrates further the recognition of the importance of having a personal health record in our lives.

This coming October, plans are in the works to be in India with our technology partner, Nihilent, In India, to introduce our personal and professional products and services in a country estimated to represent over a billion citizens.

To support this growth and help insure a leadership position in this global marketplace we are aggressively perusing additional strategic partnerships with financial institutions including credit unions, banks, and other large population membership organizations worldwide. At the same time we plan on securing necessary funding to grow our business while we recruit personal to support that growth.

We are working with consultants and company advisors to exploit the value of our biotech assets, which we acquired through our merger with Favrille, in January 2009, and we are taking the steps reasonably possible to protect these assets around the world. We are proud that our assets might in some way contribute to finding a cure for specific cancers and other devastating diseases. Today we will celebrate our name change to MMRGlobal at www.mmrglobal.com, which will continue to result in an extensive upgrade to our websites where consumers and doctors can watch specially targeted videos to familiarize themselves with our products and the Company. All in all, I see a future filled with opportunity driven in part by a global shift in healthcare accountability for the millions of people around the world who understand the importance of new tools to protect themselves and their families.

Robert H. “Bob” Lorsch,  CEO,  MyMedicalRecords.com

Phone 310-476-7002,  Fax 206-374-6136

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Is the cup half full or is the cup half empty?

I have a 30 year old Styrofoam cup in my dressing cabinet. No one sees it but me and I look at it almost every day. It holds my collars stays (the little plastic things to keep my shirts from being crumpled) and it has a line in blue ink around the middle. When I was in my 30’s I participated in a program called Lifespring.

During one of my more intense Lifespring trainings Jack Zwissig, then the trainer and today an MMR Board Member gave me that cup. I think I paid $1500 for it at the time never realizing how valuable it would become. Jack handed me the empty Styrofoam coffee cup asking what did I see? I answered what any reasonable person would answer “a cup”. Then he drew the line around the cup and asked…..is this cup half full or half empty? And that’s where the story begins and why I think look at and think about that cup almost every day.

So today I reached for my cup and I found this link, it tells readers that MMR should be viewed as one of the top five companies to watch in health care today, http://www.prweb.com/releases/2010/05/prweb4031374.htm , Now you might ask what does my Styrofoam cup have to do with being one of the top five companies to watch in healthcare technology in 2010? Simply put to me it means “half full” and continuing on our way.

When I look at my 30 year old dog-eared cup I always see it “half full” and I remember that day at The Hollywood Roosevelt Hotel when Jack gave it to me. The memories that make up our life are the most valuable treasures we own. I have lots of stuff but very little as important as that cup (and the harmonica swizzle stick whistles I played with growing up at my grandparents house).

The point of this blog is to is to get you to make your own cup. All you need is a Styrofoam cup and a blue pen. Draw a line around the middle of the cup and think about how you will go about the decisions in your life today. Will you come from your cup being half full or half empty? I always look at my cup as half full even when I feel a little empty. That how I remind myself of all life’s daily opportunities specifically MMR as all of you know by now which takes up the majority of my life.

Many of you have helped make the Institute for Health Technology Transformation prediction possible and to all who did and will continue to help make it happen as customers, followers and shareholders thank-you.

Over the past week it became obvious how important it was for me to always look at my cup as half full. The half full cup reminds me of the many adversities that have come and gone in my life that would have been so much more challenging if my cup were half empty. It also reminded me of all the opportunities that lie ahead. It reminded me to focus on what is in the cup, not what was missing from the cup. And most importantly it reminds me to come from abundance and not scarcity.

I would hate to spend my day focusing on telling people why they will fail. I would rather enjoy coming from abundance. To many people come from a focus on scarcity and as such miss abundance.

Having a half full cup always around reminds me to focus on keeping it full rather than worrying about what its missing. So with that I think I’ll go find some customers to fill my cup and do my part to make sure the Institute gets to be right.

First I think I’ll get a Starbucks.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Mailing Address: 2934 1/2 Beverly Glen Cir., #702, Los Angeles, CA 90077

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When you resist you are stuck with what you have……….

One of the lines that guide my day-to-day decision-making is “What you resist you are stuck with”. To me that means that when I resist change I am stuck with what I have. Over the past several days many of those reading this blog are stuck, and apparently want to stay stuck with what they have because they will not step “out of the box” and take advantage of the unique opportunity that have been and will continue to be placed in front of them. In this case I am specifically referring to MMR.

Several times over the past few months many of you have seen (and participated in) an exciting run up in MMRF share prices. In fact I am proud of the fact that MyMedicalRecords.com in just 15 months of operating as a public company has accomplished what it has. However in order to be successful and achieve greatness you cannot stand on the sidelines and watch, or pick up your chips because you believe something to good to be true, or even in some cases destroy the game because you have a need to be right.

On April 11 Business week quoted an article in Health Daily News which reminded us that “We are in the early days of electronic health record adoption” and suggesting again that there is still a long way to go in this very exciting trillion dollar market of health IT.

This is the place where MMR lives on a day-to-day basis. Therefore it baffles me as to why a very few who are scared to step out of the box and go to the next level seem to have the need to stay “Stuck where they are”.

As a person who has already created a one billion dollar company from a five thousand dollar investment and hundreds of millions of dollars of wealth for many, I recognize the barriers that are placed in front of me when they rear their ugly head. It is sometimes very difficult to break through those barriers which are erected by others who won’t step out of the box because of fear, or even worse the need to be right. Nothing has changed since the letter the Company published to shareholders this last Monday.

Many of you have speculated that I am full of surprises. And I can assure you I am. However I will not publish “surprises” until they are “signed, sealed and delivered”. MMR appreciates your enthusiasm and support of the Company and we appreciate your willingness to step out of the box and believe in us whether you are a user, customer, employee, shareholder or friend.

I need to sign off and go back to work now. I am working on the creation of a 2nd billion-dollar company. However, because I do not want to be stuck with what I already have, this morning I will convert another $200,000 of MMR debt due The RHL Group into equity which will add another million plus shares to my existing 60 million plus share holdings. The Form 4 will be filed today.

Last, to those of you who contact me and ask what’s happening to the company’s stock price I wish I could say I knew. However, the only thing I really know is that the opportunities ahead are still in front of us and every day the landscape gets more exciting. I appreciate all of you for your friendship and support so the best thing that I can do is to get to work and make things happen by stepping way “out of the box”.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Mailing Address: 2934 1/2 Beverly Glen Cir., #702, Los Angeles, CA 90077, Phone 310-476-7002

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“The More you give to the universe the more you get back”…………Robert H. Lorsch (over and over again).

Since the early days of my childhood I have been blessed to have a string of mentors who have shared philosophy’s and ideas that stuck. One of these is these ideas is the concept more you give out to the universe the more you get back. Meaning that investment in making a difference correlates to return financial and otherwise. In my case I took that lesson seriously and it appears to have worked.

Having given many tens of millions of dollars in gifts to non profits and others my return has come in the form of a relationship with a remarkable woman in Kira and a lifestyle that gives me the freedom to continue giving back in everything I do particularly with MMR Information Systems (soon to be MMR Global).

As the world pushes through the European financial crisis to bring sanity and stability into the markets I am reminded of how our Companies products and services contribute to a stronger worldwide economy while allowing me to spend my days “Giving Back”. That’s because healthcare represents upwards of a trillion dollars in annualized expenditures on a worldwide basis. As a result there will continue to be demand for easy to use tools that help reduce medical costs. I am proud to be CEO of a global company that is in the business of helping reduce and manage these medical costs while at the same time potentially saving lives.

When I look at a business opportunities I look for the social component of what a company does to give back to the universe. How does that company contribute in a way that can change the planet and save lives. Dendreon Corporation is a great example of my belief system at work. Put passion behind saving lives and look at the results that can be achieved.

In this case just last week management and shareholders were rewarded with billions of dollars In returns for focusing on a scientific breakthroughs that will change the world for prostate cancer patients while revolutionizing cancer research and the science of immunotherapy. Dendreon’s drug Provenge is made from cells using a patient’s own immune system. Provenge therefore cannot be warehoused like many other drugs and requires specialized manufacturing facilities.

In recent announcements by MMR Information Systems our Company disclosed that it has learned that its pre-merger Favid Vaccine trials contained proprietary patents and technologies that could possibly determine the possibility of predicting which lymphoma patients vaccinated with a customized product made from their own tumor cells could conceivably mount a productive immune response against their own tumor.

As a result without knowing that Provenge would be approved MMR has been allocating capital and resources to do what it can resurrect data and patents from pre-merger Favrille trials that otherwise might have gone abandoned.
Now that the FDA has a approved the first customized vaccine we may see proof of my theory of “Giving Back” at work for the benefit of MMR.

When I get up in the morning I get to start my day with a job that empowers me to help people by giving them tools to help manage and afford better health care and save to by helping save a life of one of our users, their family members or pets. And now I may even have an opportunity to “Give Back” in ways I would have never thought possible, specifically in the fight against cancer by enabling science to take advantage of our companies assets.

It’s time for a one hour yoga class so I can clear my mind and go to the office to continue to “Give Back” for the benefit of all who will read this blog, our shareholders, users and my personal friends.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com

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There Are No Accidents

MMR just completed our first week of meetings with Chartis in Johannesburg South Africa. Chartis hosted a worldwide conference where executives representing more than 20 countries including South Africa (the host country), Uganda, Kenya, Zimbabwe, Singapore, Philippines, Hong Kong, China, Malaysia, Thailand, Indonesia, Vietnam, Taiwan Australia, New Zealand, South Korea and the US. MMR spent the better part of two days meeting with all and discussing a kick-off of a ChartisESafe deposit box in the respective regions. The enthusiasm from attendees was high and I was surprised at how fast some of these countries want to get product into their local market in a much shorter time frame than the typical MMR customized product launch. Additionally Nihilent, our development partners have a 250 person development office in Johannesburg so we were able to spend hands on time on product development of features that can help us remain a better competitor in the multibillion dollar Health IT marketplace.

The company now is currently focused on the MyMedicalRecords.com Personal Health Record, MyESafeDeposit.com safe deposit boxes and MMRPro. However we are always looking at ways to expand the features in our products and services, particularly MMRPro.

I often will say in response to the events in my life “There Are No Accidents”. All my life I have collected elephants. I never knew why other than for a superstition I learned as a child. Specifically elephants bring luck when their trunks are pointed to the door. Anyway I love my collection. Yesterday I took a day of downtime. Which means I had to find a Safari where I had reception to my blackberry. It worked. I somehow was on a vehicle that ended up in the middle of a pack of 50 elephants. Very exciting and truly magical for this the collector. I hope the “superstition” is correct.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com

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