Red Eye to Chicago……….

I just finished the first round of meetings after last nights red eye to Chicago. I made it to the hotel at 6:30AM and by the time this gets posted I will be deep in the middle of presenting MMRPro to a hospital representing over 500 doctors.

Tomorrow I will depart Chicago and head off to Kodak headquarters in Rochester to begin plans for an official rebranding of a special MMRGlobal version of Kodak’s ScanStation 520 and CapturePro software being developed exclusively for use with MMRPro.

We are planning on introducing the new MMRPro system later this year where it will be featured as a new Kodak SKU. Ultimately this will make it easier for MMR to distribute its products and services through the Kodak distributor and re-seller channel. We will soon announce the first specific distribution agreement with Kodak’s larger customers and we look forward to continuing our participation with Kodak at trade shows throughout the coming year.
After a busy two days in Rochester I will spend Friday in New York with Chartis. We will continue our efforts to launch our products to Chartis affiliates such as TravelGuard within the US and Canada. These are markets that are not included in our existing worldwide agreement with Chartis. I will say that penetrating the insurance industry is like swimming into the bow of a battleship. However slow and steady, we continue to make progress while plans to brand and translate MyEsafeDepositBox are in the works as part of our existing Chartis International agreement.
Many of you are aware that I have been CEO of Lorsch Creative Network (LCN) which was one of the largest sales promotion agencies in the US. LCN created Information Access Advertising in the 80’s and represented both Airtouch, now Verizon for more than a decade, after which I founded SmarTalk, ultimately retiring to a career of philanthropy until 2005 when MyMedicalRecords was founded.

Starting in the fall and throughout 2011, I plan on leveraging that decade of agency relationships and more than 20 years of friendships to bring our consumer and patented emergency products to cellular handsets everywhere.

And if all this is not enough to keep the team at MMR busy, there continues to be exciting things happening with our biotech assets. Stay tuned…….

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tel. 310-476-7002, Fax 206-374-6136

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You are never given a wish without being given the power to make it true.

I see from newspaper reports that some 35 million Americans will be going on the road this summer. Americans traditionally do that – usually it’s for well-deserved leisure vacations. But as the CEO of MMRGlobal, a company in the midst of the largest transformation of health care in America’s history, my travels will be less leisure as I spend next week in Chicago, Rochester and New York.

The Company’s management team and I will be in Chicago for the first
on-site presentation of MMRPro to Alexian Health Systems, which could represent the first hospital endorsed introduction of MMRPro.

From Chicago, both the MMRGlobal Management team and Kodak’s management team will meet in Rochester for a full day summit, where we expect to announce a private-label version of MMRPro, (www.MMRMDVideos.com) incorporating a yet to be announced upgraded Version of Capture Pro. This is designed to insure much more involvement from the Kodak dealer and distributor sales organization.

Rich Teich and I will then move on to New York for two tracks of meetings. Rich will meet with the Chartis domestic marketing team and I will meet with Chartis executives on the plans for rolling out international after the summer break. This will be a very exciting trip because none of the Chartis domestic units are part of the Company’s existing agreement.

Then it’s back to Los Angeles where we will spend the last half of the month moving into MMRGlobal’s new corporate office which will take up a full floor in the Mid-Wilshire financial Center of Los Angeles.

At the same time, the Company will launch the new MyESafeDepositBox which can be seen at www.chartisesafe.com. Once that product gets released in August it will begin the deployment of the Chartis brand worldwide.

Yes, it will be hot in Chicago, Rochester and New York City, but not as hot as it will be in Washington, D.C., when congress returns from their annual vacation to tackle the Obama Administration’s massive restructuring of America’s health care. As MMRPro takes off and starts to run itself through the Kodak sales Force, I intend to lay the groundwork with our various advisors so that their representation in our nation’s capitol, can efficiently and quickly respond to questions returning lawmakers may have, or to provide them with additional information they may need during what promises to be a very hot election cycle.

There won’t be much time to settle in to the new offices since preliminary plans are to launch in India this fall while we begin to build out our data center in China. This is an exciting time for MMRGlobal, as government agencies; corporations large and small, physicians, medical groups and hospitals, and consumers become more focused on Electronic and Personal Health Records. You are never given a wish without being given the power to make it true. You may have to work for it, however.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002

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Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Being CEO of MMRGlobal (or any public Company) can be one of the loneliest jobs in the world. I am forced to make decisions on a daily basis that are based on my experience and what I often refer to as my “natural knowing”.
There is a sign that follows me everywhere which says “To Be Average scares The Hell Out Of Me”, so I have the self- imposed pressure of being anything but average and caring about all the people that are somehow connected to my life.

I share the emotional highs and emotional lows of all the people in my life. That may sound unusual to some of you; however when a person cares, they share in the excitement and enthusiasm of everyday life and, in my case that includes MMRGlobal and all of you. That also includes the frustration and sometimes disappointment when things “appear” not to be going the way we all want them to.

However, there are only 2 options in life, the first to allow the frustration and disappointment to take control of our actions, or to place one foot in front of another and push forward at 110%, embracing every moment with excitement and enthusiasm and optimism.

I choose the latter. That’s why this week, like all weeks since MyMedicalRecords.com was founded nearly 5 years ago, the machine and Bob Lorsch keep churning forward.

Sales of MMRPro (www.mmrmdvideos.com) are poised to receive a tremendous boost from the clarity of Meaningful Use, announced this week. The attention to our products by physicians is greater than ever and although we are not an Electronic Medical Record (EMR) in the literal sense, we are the easiest, most user-friendly first step to deployment of an EMR in the physician’s office.

MMRPro represents the first step for any health care professional in deploying an EMR. And the MMR Stimulus program represents double (or more) the stimulus to physicians when compared to any government program offered during the first 3 years of use.

And after the first 3 years MMR’s stimulus rebates increase by an estimated 25% a year (or more) for as long as the system is deployed in a physician’s office. In fact, an average small group practice with 2.5 practicing physicians could easily receive as much as $200,000 per year in MMR stimulus after the first 5 years of use for as long as they continue to use the MMRPatientView module.

I have suggested over the last several years that having a personal health record will be as important as having a credit report. The Meaningful Use criteria means MMR can become the TRW of Personal Health Records.
We are the best and most user-friendly personal health record available on the direct to consumer market today. If you haven’t already done so, open an account today. It takes just minutes and it’s free for 30days, so find out for yourself. Go to www.mymedicalrecords.com and sign up with the registration code EMMY.

Also, to take advantage of “Back To School” and students who will need checkups, the Company will launch its first “Cash Refund” promotion later this month. “Put the Future of Your Health at Work Today with $25 Toward Your Next Check-Up or Doctor Visit”. It’s designed to encourage good health and a product trial with a usage call to action. Millions of consumers will see our Commercials online. See it for yourself at www.mmrontv.com.
When they respond, they will be offered a trial program, which includes a cash refund of $25.00 for opening a test account, and placing a medical record in their account. The program is designed to shake up the industry and get people to use the product during their trial period.

And if all that does not keep me busy this week, I continue to focus on institutional investors, platform development, M&A opportunities, the litigation with LRF (which can represent a tremendous win for shareholders when you see the billions of dollars of valuation recently added to Dendreon), the launch of Esafe, and my marriage (the latter of which is the most joyful).

And speaking of Esafe (www.myesafevideos.com), the Company will soon preview its first ESafe television campaign, featuring a series regular from “The Event”, coming September 20th, on NBC-TV.

I started out this blog with this quote from the book “Illusions”, ‘Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.’
What I choose to do with my time at MMRGlobal is continue to work on building shareholder value by positioning MMRGlobal as a worldwide provider of Health Information Technologies for Health Care Professionals and consumers.

So what can you “Choose To Do?” Try the product (if you haven’t already), tell everyone you know about this Company and what a great opportunity it can represent for managing their family’s health, and ultimately its shareholders.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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What you resist you are stuck with.

As I talk to the MMR shareholders who call me on a daily basis, I am reminded how important all of you are and how much I appreciate all the support you have shown the Company over the past 18 months. Clearly, you believe in the Company and our team. 

However, some of you spend your time commenting adversely about the Company and its management for vetted decisions that are designed to move the Company forward for the benefit of all Shareholders, management and employees, including our largest shareholder, who is The RHL Group and I.

Recently, many of these comments focused on the Dutchess transaction.  I do not understand the motivation. However, the Company has responded to all shareholder calls about Dutchess by explaining the transaction and referring shareholders to Dutchess to get a feel for their incentives directly, yet there have been no calls to Dutchess that I know of. By resisting the inevitable we are stuck with what we have. By rowing in the same direction we all prosper by getting to the finish line as one.

Reading the news these days, one can come to the conclusion that the sky is falling. The employment figures still lag in what is supposed to be a recovery in the U.S. financial markets, real estate continues to spiral down and retail sales are sluggish at best.

However, despite the instability in the markets I see that MMRGlobal is in an marketplace that favors growth and is driven by regulations that mandate expansion of our industry.  As always, I believe MMRGlobal is in the right place at the right time.

The digitization of critical documents, whether medical, financial, business or estate related continues to increase. In the event of a disaster such as the current oil well blowout in the Gulf, or a fire, flood or earthquake, having an Esafe with documents necessary to make a disaster claim could be the difference between an individual’s or an employer’s ability to get relief or get nothing.

MMRGlobal’s prospects are also tied to a continued drive by governments around the world to digitize medical records, including the United States, European nations and Asia, most notably China and India, to provide better healthcare at low costs. MMRGlobal is positioned to benefit from this initiative.

Despite all the opportunities in Health IT, I (like many of you) have watched the Company’s stock price suffer from Global Market activity. Since many of us are in the same boat and on the same team, why not row our paddles in the same direction.

In the U.S., the Obama Administration’s path to full medical digitization is vigorously underway. I was very encouraged by the interest in Personal Health Records shown by the response to our television commercial that ran during the Daytime Emmy Awards June 27th on CBS.  The Company converted more than 20 percent of all visitors to its website to an e-mail address and more than 5 percent to paid accounts despite a 30-day free trial offered. MMRGlobal is planning on continued exploitation its commercial advertising on the Web and in direct marketing materials through its agreement with E-Mail Frequency.

If  you are interested in rowing in the same direction, sign up for an MMR Account today using registration code Emmy. Send Investor Relations proof of your account and we will send you a paddle with an MMRGlobal logo so you can row upstream with us through this very exciting time.

Robert H. “Bob” Lorsch,  CEO,  MyMedicalRecords.com

Phone 310-476-7002

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LIVE FROM AFTER THE FLIGHT HOME AFTER THE DAYTIME EMMY AWARDS

I just landed back in Los Angeles. If you missed the 37th Annual Daytime Emmy Awards telecast last Sunday night it was a spectacular event. Thousands of people lined the driveway into the Las Vegas Hilton, where limos brought nominees and celebrity guests to the black tie extravaganza. Flashes from hundreds of cameras lit up the Red Carpet. Many of the celebrities were in residence at the hotel. They were escorted through an aisle-way in the hotel lobby surrounded by nearly a thousand hotel guests and hotel employees where they intersected and merged into one line with the other celebrities arriving by limo. Then they were all were escorted onto the Red Carpet for interviews and photos. The worldwide entertainment press was out in full force with dozens of television crews and hundreds of photographers. All you could see (and hear) were screaming crowds as their favorite performers arrived.

Out on the street, where it was 102 degrees in the shade, fans six deep kept up their shouts, for Ryan Seacrest, Ronn Moss, the casts of Lion King and Cirque du Soleil, Tony Orlando, Kelly Monaco, Regis Philbin and Rachel Ray (to name just a few of the biggies), who passed through the crowd while security escorted millions of dollars worth of jewelry and gowns that adorned Marie Osmond, Susan Lucci, and other beautiful and talented divas of daytime who made their way into the showroom. Erik Estrada received an especially warm welcome dressed as Highway Patrolman Ponch, as did Montel Williams, Chubby Checker and, of course, Dick Clark, whose tribute was touching and well-deserved. If you can find it on the internet I recommend you watch it.

One of the best parts of the show was during the tribute to Dick Clark and American Bandstand when Chubby Checker sang The Twist. Everyone in the house stood up and danced. I have never experienced something like that at any concert or event. As I understand it, the same happened around the world and efforts are being made to ask Guinness World Records to record a new record for the number of people twisting to Chubby Checker at the same time.

It was serendipitous for MMRGlobal to be a sponsor of the show with two Emmys going to medical programs: “The Doctors” for Best Informative Talk Show and to Dr. Oz, who got Best Talk Show Host. Clearly MMR is in the right space at the right time and in the best of company. It was a great show. I am proud that Kira and I were part of it and MMR was a sponsor. Two sensational After-Parties later I finally got Kira to get off the dance floor about 3AM. The rest stays in Vegas.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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LIVE FROM MMRGLOBAL AT THE DAYTIME EMMY AWARDS AGAIN

It’s still hot in Las Vegas, 105 degrees predicted for today, and the excitement is building at the Las Vegas Hilton. As an Executive Producer I believe tonight will be nothing short of an extraordinary show. As a sponsor and advertiser MMRGlobal will be showcased with some extraordinary acts, which we will all see in just a few short hours. If you haven’t seen Blue Man Group, or the latest Cirque du Soleil show in person, the next time you’re in Las Vegas, check it out. The Kiwanis are ending a convention at the hotel. I understand their biggest thrill was seeing Regis Philbin in the elevators. Celebrities are moving regularly in and out of rehearsal, including The Lion King ensemble.

Everybody’s talking about what illusion David Copperfield is going to wow the audience with. It’s a tightly guarded secret, as you can imagine. Marie Osmond and Tony Orlando are expected to show up along with Garth Brooks. Yesterday was a scene when Dick Clark checked into the hotel. This is an All-Star event that will be broadcast to an estimated audience of more than 6 million.

MMRGlobal is proud to be a part of tonight’s exciting event. In order to respond to the thousands of people we project will hit our website, for additional information, we ourselves are in last minute rehearsals (under construction) of a special Emmy promotion page which you can sneak preview at www.mymedicalrecords.com.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords
Follow me on Twitter at PHREMRGURU

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MMR AT THE DAYTIME EMMYS AWARDS IN LAS VEGAS

It is hot in Las Vegas, 101 degrees in the shade, and hot at the Hilton, where hundreds of workers are busy preparing for a star-studded event Sunday night. It’s very exciting to be here at this moment. Costumers are running back and forth with bolts of cloth; set builders are filling the Showroom with three-story high structures; dancers and musicians are rehearsing on stage and off. You can hear the music emanating from the wings.

The hotel is packed with people who have flown in from all over the world to see the celebrities and watch the awards ceremony from the Showroom and on television sets all over the grounds. Stars of TV can be seen playing blackjack in the casinos, hosting tables in the restaurants, and generally having a great time.

MMR is in full attendance here – our commercials our cued up and ready to go; Kira is all set to cover the event from back stage and we look forward to introducing mymedicalrecords.com to an audience of more than 6 million people in just hours from now.

This Emmy weekend you would never know Las Vegas suffered during the recent recession. The crowds are milling about everywhere. There are thousands of Emmy guests at the Las Vegas Hilton. Dick Clark just arrived. Reservations at the top restaurants are hard to get, and some of the hotels are running at 97% capacity. America’s economy seems to be rebounding, and that’s a good thing for MMR.

When I look at all the people thronging the streets here, I remember that some 32 million could begin to be enrolled in the government’s healthcare program, and that virtually all will be tracked by some form of an Electronic Medical Record. We believe that MMR has the best solution for the Personal Health Record component of that EMR. .

I will continue to keep you posted from Las Vegas.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tel. 310-476-7002

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The Future of Healthcare starts here today……..

This coming Sunday many of you will watch the 37th Annual Daytime Emmy Awards on CBS. It is the first time an Emmy award show will be broadcast live from Las Vegas Nevada. Despite my 60 to 80 hour weeks working for MMRGlobal I found a few minutes this year at the RHL Group to help package this show. As a result I am one of the show’s Executive Producers.

Given the awareness of Obamacare and the growing interest in having a personal health record I negotiated a significant portion of fees that would otherwise have been paid to the RHL Group away in order to debut MMR as a national advertiser and sponsor of this 2 hour prime time program which is projected to reach as many as seven million people this Sunday night. This campaign is not free but it is necessary if MMRGlobal wants to be a leader in Global health care.

Recently GE has emerged as a major advertiser with their Healthymagination campaign. GE created Healthymagination to gather, share and discuss healthy ideas. about how one can make a difference in their future.

MMR’s campaign is entitled “The Future of Your Health at Work Today.”  At MMRGlobal we will begin the task of educating consumers on how they can make a difference in their future by having a Personal Health Record today.

This campaign will start on CBS and expand to multiple forms of media. It is shot with Kira and Mark as two separate spots that over time are intended to educate the public on why they need a PHR and encourage them to try it. Although we are very excited about this opportunity to brand MMR (like everything else) it takes time.

MMRGlobal believes that it has access to one of the biggest (if not the biggest) user bases of any personal health record in the world. The intent of this campaign is to begin the long process of making sure as many people as reasonably possible get exposed to the Company. We will start Sunday night.

What many of you do not know about MMR is that there is a team that works very hard for MMR to get things done for the benefit of shareholders. All members of this team are stakeholders in the Company. That’s why Kira created this spot last week. Eric and Christie worked from last Thursday nearly 48 hours straight to shoot, edit and post the spot internally. My friend Joel Sill (check him out) got the music written and the spot musically scored while Eric and Christie were doing the post production. And Bobbie hung around all weekend with me approving frame by frame as the spot came together. This is an effort that happens because we want to make MMRGlobal a significant part of the Future of Healthcare starting today.

Show your family you care and if you haven’t already, sign up for an MMR account today. Personally I hope you never need it. However if you do, you will be glad you have it.

Here is your sneak preview of the Future of Your Health at Work Today.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

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Thoughts For Today………….

Today as I prepare for MMR’s shareholder meeting, I think about the things I want to communicate to those who will attend, and those who cannot be there in person and I am filled with enthusiasm.  I started this company because of my personal experiences and my belief that the technologies we offer represent a piece of the future of healthcare.

I truly believe that having a personal health record will be as important to daily life as having a credit report. With the passage “Obama Care”, more than 30 million more Americans will be added to the government’s insurance plan.  As a result of the escalating costs of healthcare coverage, many of those will come from existing coverage’s abandoned by employers.

 That means that millions will be forced to find new doctors and care providers at great personal expense.  Those costs will be significantly reduced when a person maintains a personal health record, which will eliminate the need to pay for work-ups and care that has already been provided by other treating physicians.

When I was in China, negotiating the agreements with Unis to create a joint venture to provide electronic medical records with an MMR personal health record inside, I saw proof that personal health records represent a worldwide phenomenon based on the need to reduce medical costs everywhere in the world, providing tools so insureds can take advantage of “tourist medicine”, enabling anyone to get cost effective treatment anywhere in the world. As a Company that through its agreement with Chartis International has the opportunity to provide personal health records to as many as 40 million subscribers in 160 countries, MMR demonstrates further the recognition of the importance of having a personal health record in our lives.

This coming October, plans are in the works to be in India with our technology partner, Nihilent, In India, to introduce our personal and professional products and services in a country estimated to represent over a billion citizens.

To support this growth and help insure a leadership position in this global marketplace we are aggressively perusing additional strategic partnerships with financial institutions including credit unions, banks, and other large population membership organizations worldwide. At the same time we plan on securing necessary funding to grow our business while we recruit personal to support that growth.

We are working with consultants and company advisors to exploit the value of our biotech assets, which we acquired through our merger with Favrille, in January 2009, and we are taking the steps reasonably possible to protect these assets around the world. We are proud that our assets might in some way contribute to finding a cure for specific cancers and other devastating diseases. Today we will celebrate our name change to MMRGlobal at www.mmrglobal.com, which will continue to result in an extensive upgrade to our websites where consumers and doctors can watch specially targeted videos to familiarize themselves with our products and the Company. All in all, I see a future filled with opportunity driven in part by a global shift in healthcare accountability for the millions of people around the world who understand the importance of new tools to protect themselves and their families.

Robert H. “Bob” Lorsch,  CEO,  MyMedicalRecords.com

Phone 310-476-7002,  Fax 206-374-6136

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What’s Going on in my head…

Part of the job of being CEO of a public company is I get to interact with a rather large extended family of shareholders, employees and vendors. In fact, I look forward to meeting some of you at the Company’s upcoming Annual Shareholder Meeting this coming Tuesday. Invariably the question asked is “What’s going on in your head and how are things going at MMR?” The answer is simple. Read my to do list for today.

To Do List:
1) Daily morning briefing with Nihilent (India) development update.
2) Follow-up with Verizon/MMR application development program.
3) Get update from Rich on 34 doctor MMRPro system operating at surgical center.
4) Meeting with Hector Barreto with Medical Association Reseller in LA office.
5) Telecom with Doug Helm and Jillian (in China) regarding Chartis Lunch in Shanghai Friday and translations for Kodak resellers.
6) Get update on Unis Tech support deal with HP from Jeff.
7) Kodak conference call with Jim & Brian regarding authorize branding the Kodak MMRPro system.  
8)  Call County of LA regarding probation department medical records storage. Story from LA Times.
9) Order lunch. Herlyn to get soup of the day.
10) Prepare speech for shareholders meeting.
11) Review promotional program for MMR Daytime Emmy sponsorship event at Las Vegas Hilton/2 weeks.
12) Conference call with GRS on Anti-CD20 and other biotech pending matters.
13) Find Dr. Ivor Royston regarding Dr. Levy call.
14) Daily status update call with Doug and team at Chartis.
15) Review and approve Master Reseller Agreement for new MMR Pro Reseller
16) Daily nightly briefing on tech matters with Nihilent.
17) Call George regarding status of meeting with Goldman Sachs.
18) Call Todd at MichaelBass Group Re status report.
19) Write Blog to communicate how exciting things are at the Company.
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The other question I get asked is what keeps me up at night? The answer is thinking about my To Do list for the next day.. I am excited about the progress this Company makes on a day to day basis.
I often reflect on how things come to you when you least expect them. Last Monday was one of those days. The June 7th issue of the New York Times had an article in Money & Policy entitled “Doctors and Hospitals Say Computerized Records Are Unrealistic.”
I think it was a gift to MMR. The article states that despite the tens of billions of dollars provided to doctors and hospitals to computerize medical records “the eligibility criteria proposed by the Obama administration are so strict and so ambitious that hardly any doctors or hospitals can meet them.”
This is the unfortunate truth. However we think that it’s Good News because the article also made the point that doctors and hospitals agree that electronic records can save lives by reducing medical errors and continue adopting this technology. The call is away from an all-or-nothing approach under HITECH We believe MMRGlobal has the best Personal Health Record and Physician Document Management systems that anyone can set up and immediately use from anywhere in the world. They work today nd it does not take billions in hardware or software to use it. In fact, you can set up an account faster than you can read the article at http://www.nytimes.com/2010/06/08/health/policy/08health.html

P.S. Kira is hosting the Green Room on the Daytime Emmy Awards June 27th on CBS. The show will be live from the Las Vegas Hilton. I am one of the Executive Producers and MMR is an event sponsor. So if any of you are looking for an excuse to join us in Las Vegas email info@mmrmail.com and we will try to accommodate your request for tickets. The proceeds from ticket sales will benefit Feed The Children.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002

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